
LOS ANGELES (AFP) - Fifteen years Miley Cyrus stars in a popular Disney television series, sings fills concert halls and this week announced a billion dollars of publication of his “memoirs”.
It is an idol for many young girls of America, but experts warn Cyrus, star of “Hannah Montana” could be headed for a daughter of poor ventilation in the direction of fallen pop singer Britney Spears and the child-star-substance abuser was Lindsay Lohan.
Disney Book Group made waves with the revelation that Cyrus “memoirs will be published in spring 2009, People magazine setting windfall for the increase in teenage sensation the first book about one billion dollars.
The book is to tell the story of how the teenager shot to fame and still managed to keep his feet on the ground with the support of his family, which Cyrus said she hopes to “encourage young people to around the world to live their dreams. ”
At the root of Miley-mania is Disney Channel “Hannah Montana”, the story of an American teenager, Miley Stewart, who leads a normal life and day is a pop star by night. He became one of Disney’s most successful marketing campaigns ever.
Millions of viewers age six to 14 watch the show each week, in which the screen father of Miley Stewart and her alter ego Hannah Montana is his real life father, country singer Billy Ray Cyrus previously best known for singing “Achy Breaky Heart.”
“This really plays in the” anyone can be a star ‘(idea). Hannah Montana gives the illusion of a reality show. She is a daughter all day, and saw this fantastic life. C’ is really a way of marketing to this fantasy, “said Karen Sternheimer, a sociologist at the University of Southern California.
Cyrus and his good-girl image is the latest incarnation of “a long line of these young stars who are most excited for the children of parents and children themselves,” she said.
“We sort of set up these good girls and tear when they can not live up to this impossible ideal,” said Sternheimer, citing Lohan and Spears, whose drug and alcohol escapades have been well publicized, and Spears ‘Younger sister Jamie Lynn, star of Nickelodeon’s Teen series “Zoey 101″, who recently announced she is pregnant.
Disney has not accepted when it comes to packing brown-haired, blue-eyed boy of the mark, which can be purchased in the form of dolls, bed sheets, clothes, schoolbags and even video games .
The original songs in the TV series have also sparked a buying frenzy, with more than eight million albums sold and a series of concerts in 2007, 70 of which tickets sold out in minutes and rich value on the black market.
For those who could not make a spectacle, Disney released a live concert video in 2008, which raised $ 31 million in three days. Miley Cyrus also among the presenters at the Oscars on February 24, an event attended by hundreds of millions of viewers.
“It’s a huge financial windfall for Disney,” said Jerry Del Colliano, an expert on the music industry at the University of Southern California.
“You will not see a company that matches it. It’s their field, young,” he said. “They have a huge scope between their cable channels on television, Disney radio stations who are the children early in life.”
The young teenage market, 11 to 12 years known as “tweens”, is particularly lucrative, according to Del Colliano.
“The pre-adolescents buy things with parents money. And interesting enough, parents are so taken by what they’re fighting to pay 1000 dollars or more for a ticket,” he said.
“This thing is so manual for Disney, that you beat the children in a frenzy, but also parents who are the ones who pay. The parents are happy to spend the most money because they feel they are expenditure on something pure “.
Cyrus said that his memory will focus on “the importance of my relationship with my family is to me,” and hopes “to motivate mothers and daughters to build a lifetime of memories together.”
But Del Colliano said she is likely to remain Disney’s darling only as long as it remains young, cute and perfect.
“All the stars are perishable and available. They do run some risks that these young people become big stars and cross the slut. They got to keep for a pure time, at least in the minds of parents,” he said.
Sternheimer said that the time seems to become child stars of “real people with real problems, we pass on to say the very least, the charm is broken. Instead of the princess, they become the witch, if you use Disney. “
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